Category: Content Strategy
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It’s all About the Money
“Content strategy is fundamentally the practice of solving business problems through the use of information.” O’Keefe, Sarah et al (2019) Since the beginning of time technology has advanced as mankind has progressed through its various ages (i.e., stone, bronze, iron … to agricultural, industrial, and information). With the recent data explosion came the consequent growth…
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Realities of Designing a Content Strategy
“What a company values they will invest in.- @rehelab” Many of today’s executives need to understand that content is one of the most significant assets of an organization. They don’t perceive content as a ‘product’ that provides value by meeting a customer’s information needs. Some executives must recognize TECM as a bonafide profession rather than…
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Techniques for Developing a Content Strategy
“Producing content without efficient processes and tools is like trying to produce automobiles without a production line” (Bailie & Urbina, 2013, p. 79). The enterprise software industry’s move to the cloud changed the traditional (12 to 18 months) to current agile (rapid) product releases that have affected documentation production and users’ expectations for information. This…
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Our Quest for Value
It is human nature to seek value in the things we buy, in our business or personal endeavors, and in the relationships we keep. In this blog, we will create value for each other by sharing insights on the need and importance of content strategy. Defined as “A plan for managing content in a way…